Leadership Conference 2013 - Plenary 1: The Cultural Imperative for Marketing with Integrity – Ian Joyce
Friends often resist the idea of marketing out of ethical concerns or cultural preferences. But to do so ignores organizations’ strategic imperatives – including generating profit. We’ll explore the compatibility of making a convincing case for products and services while speaking truthfully and respecting customers. And, we’ll look at how the evolution of marketing practices provide opportunities – or perhaps demand – that organizations market with integrity.